Notes

This company is advertising its enzyme that depectinizes apple juice at low temperatures. The image is in black and white, and a bucket full of apples. They mention all of their enzymes, and how if manufacturers need help with any product, their enzymes can solve it.

A bushel and a pectinase. A bushel of luscious apples. And SPARK-L. The Takamine pectinase that lets juice processors make sparkling clear juices. Or get increased yields per ton of apples. Without high temperatures. And without the long depectinizing times that risk inferior juices. SPARK-L is the result of years of concentrated research to develop an enzyme that would depectinize apple juice at low temperatures. The same dedication goes into all our enzymology. And the same approach is used: We don’t just recommend our enzymes. We design entire enzyme systems. To encounter the problems peculiar to an operation or industry. And to overcome them. If you’re operating with problems of pectin, protein, starch, fat, oxygen, or cellulose, we manufacture enzymes for you, too. And our Technical Service people can design a system of enzymes to meet your particular needs. To improve your product and cut your costs. At some point, every food processor will need at least one enzyme. At that point, turn your bushel of troubles upside down. 

The marketing strategy might be to make it black and white, so it seems more professional. They also use a lot of periods to stop sentences in their text, maybe to make each point seem more abrupt and to gain more attention.  It highlights the shift from just selling a product to offering a custom technical service that solves specific industrial problems. Georgia Salcau