Notes

[alt text]

Cartoon-like drawing of a woman and man viking, both are wearing costume clothing: open toed sandals, holding spear/knife, belts, capes, and have their mouths open as if they are about to sing, they are standing on a yellow circle platform

[transcription]

#What’s Jamison doing at the Metropolitan Opera?

Behind the scenes at the new Met spear carriers and stars alike enjoy all the comforts of home. Including, figuratively speaking, midnight raids on the refirgerator after the final curtain. 

Right. The Met caters to its gourmets, with a food service center. And that’s why Jamison is there. Jamison Jamolite Doors for the food service cooler and freezer rooms. 

These colroful, easy operating doors are all plastic and weigh only 1/5 as much as thick metal clad doors. They are flush-fitting, easy to clean, and their hard bright surface resists staining and discoloration. 

Frozen Food processors will find Jamison cooler and freezer doors to meet every need- blast freezer doors; horizontal and vertical sliding doors; overhead; swinging; vestibule; manual and electric. Doors to control operating costs by minimizing refirgeration loss. 

For complete details write to Jamison Company, Hagerstown, Maryland 21740.

[additional notes]

• providing the idea of comfort with reirgeration 

• there is a responsibility that a refrigerator holds for food that allows consumers to feel stable in their storage 

• I think it is a little odd to include actors ‘raiding’ their kitchen after a show 

• connecting the idea of hunger after lesiure activities: theater, performing 

• these ‘Jamison doors’ are following the Opera in peforming a task that will please the consumer 

• the yellow underneath the actors portrays the idea of a spotlight on those who need this tool to keep their food cold 

• cleanliness is still a theme but now in the form of what contains food: there is ‘no staining’ ‘discoloration’ 

• being able to store food in a safe and clean way, without rotting

• even important people in society such as actors need to use freezers: creates a reliability 

What is flush fitting? 

the door sits on the same as the kitchen setup: it is not sticking out (this shows the ‘perfect’ craft of these doors)

Why is the  Metropolitan Opera used in this ad? 

• shfiting from a traditional exclusivity into a financially stable place, audiene through artistic approach, fundraising mechanism as the Met was in a crisis 

• needs relatability that the culture of the 70s will understand 

• evoking the feeling of precision, performance

• being excellent and high in art and the doors will do the same 

• dramatic/emotional impacts 

Themes: cleanliness, spotless, performative, operative, comfortability, ‘raging’ hunger, reliability, refrigeration

[Karlene Rodriguez]