Notes

[alt text]

A man is looking contently at his food which he holds in a spoon, looks like he is in a restaurant

[transcription]

##Vilter cold systems guard the goodness of all kinds of foods and drinks 

Think of any well-known brand name in the food and beverage fields. 

More likely than not, you’ll find that Vilter cold-producing equipment has a steady job in their plants. 

Wherever cold is a factor in food and beverage processing or preservation, bank on Vilter to have what it takes. Good examples: Freeze-drying vegetables, coffee, Brewing beer. Bottling soft drinks. Freezing meats, fish, poultry products. Hardening ice cream. Protecting milk and other dairy foods. Preserving fruits and vegetables for cannning operations… the list is endless. 

Whatever your “cold” problem, look to Vilter for a sound solution. Whether it’s as simple as a compressor or as sophisticated as a complete custom refrigeration package, we tailor cold-producing equipment to your special needs. 

Check Vilter. See what bold thinking can do for you. 

Vilter Manufacturing Corporatio, Milwaukee, Wisconsin 53207.

[additional notes]

• Themes: protection, guarding, freeze dried foods, preservation, processing, operations, cold, customization

• The image in the ad shows a man who seems content with his food which is exactly what a buyer wants for those who consume his food, this ad is intuitive in creating such an image for the buyer to see 

• Association: this company associates itself with any and all brands that need assistance with refirgeration and by implicating itself into this category, it shows adaptation to any food needs 

• coldness is a common factor of food and the ad plays on this idea by stating it can assist in those ctageories from the ranges of vegetables and meat, to dairy products 

• compressor: vital for packaging or sealing ingredients in food 

• there is a change in the theme of paackaging food rather than necessarily inputting into food 

• concern about the quality of preservation against contamination 

• ‘The list is endless’: there are many ways in which Vilter can be used 

• sophistication of ‘complete custom refrigeration’ does not deter the company from stating in their ad that they can confidently assist with any ‘special needs’

• This ad emphasizes the beginnings of food that lie within refrigeration and packaging and by placing emphasis on this they are using the common cycles of the reality of food to get the buyer to understand that in the long run- it will produce this picture of a consumer who is happy/satisfied

(Karlene Rodriguez)