Notes

[alt text]

Four packages lie on the front of this ad with four different names: Vita Nova Salmon Sliced Smoked in aluminum can, Vita Smoked Salmon Spread in aluminum tin, Vita “LOX” Smoked Salmon in aluminium can, and Vita Herring Salad Spread in aluminum tin 

[transcription]

##VITA NOW FREEZES FOUR TERRIFIC THINGS 

Vita Herring Salad Spread, Vita Smoked Salmon Spread, Vita Nova, and Vita Lox. We’ve found a way to freeze these four popular Vita snacks, so you can now put them where they’ll do you more good than ever. In your store. 

(And you know that America has gone snack-happy. Snacks are now the fastest-selling items around.) 

Our Herring Salad and Smoked Slamon Spreads come in reclosable 4 and 8 ounce zippered aluminum tins. Our Lox and our Nova come in 4-ounce aluminum tins with tab pulls, and in 8 and ounce aluminum tins. 

They’re all naturals for parties, and picnic noshes and meals. They all go perfectly on bagel rolls, crackers or sandwich bread. And they’re loved by all, grownups and children. 

Frozen Vita snacks are available through your frozen food distributor or call Vita Food Production Inc., 644 Greenwich Street, New York, N.Y. 100. (212) 924-6500. 

[additional notes]

Themes: mass producing inexpensive items, snack stability, preservatives, portable, convenience, availability, social leisure, suburban family 

History: 

• during 1969 America had immerse themselves in the snacking culture as companies were able to advertise on television to children and families to eat snacks alongside their suburban lifestyle 

• snacking as a form of leisure and fun 

• supermakrkets were packed with portable foods for children and families on the go 

• eating for travel, school, and home lifestyle 

• snacks became quick and easy and the perfect thing to eat when a meal is not readily available 

-The image is clever in putting the lettering with snow on top of it, to demonstate that these snacks will be able to be in the feezer now, one can take a snack without hving to worry about it in the fridge aand eventually getting old, time of the food lasts longer 

• The ad itself touches on new ways that the market is being able to serve snacks for a more durable time which is in aluminum that can be ‘zippered’ or with ‘tab pulls’ 

• built in tools for the consumer to eat these foods easily and without a hassle 

  alludes to the American market: where snacks have become a pivotal food to eat and sell fast b/c of how quick and easy they are to eat 

• This ad does not necessarily emphasize the aluminum itself but what it can do for those who want to eat foods that are stored in it such as : go to parties, picnic noshes, and for small additions to mundane snacks like crackers/sandwich bread

-demonstration of the snack taking over the meal 

-appeal to ‘children’ and ‘grownups’ which is the same appeal that was seen in the previous journals, where there were typically images of children and adults being happy with the consumption of particular food products

However, this image does not show those children and grownups, but the easy methods embedded in the tins/zippers

• something that was not found in the other journals I have read thus far 

• more emphasis on a smaller portable option 

(Karlene Rodriguez)