Notes

[alt text]

Real picture captured of a man in a red shirt and black vest with grey slacks holding money in his hands towards the left side of the ad. He looks up annoyingly while having a cigar in his mouth and leaning on a lever, he is the ride keeper. On the right hand side is a couple, the man is wearing a sailor hat and putting his arm around a woman who is wearing a pink dress and has her mouth slightly open being shocked by what the man is telling her. The couple sits in a white cart that is part of an amusement attraction as there are railings behind them. 

[transcription]

#Styrene is like carnivals… you can’t jeep giving ‘em the same old runaround and expect them to come back. 

When you’re in the styrene monomer business- in it big, not just for amusement- you’ve got to treat the customer right. Like we do. During shortages, energy crunches, whenever, we’ve got to keep the styrene moving. Steady. 

And taking somebody for a ride isn’t the way we do things. You won’t find us high man on the street. Or not delivering to contract customers in tight markets. Or making anybody do without not- not in the past, not now, not ever if we can help it. That’s the way we do business. Fair and sqaure. And after all, with 500,000,000 punds capacity a year, we’ve got too much riding on it to give anybody the runaround. 

Order and you’ll see. Or ask our present customers. Contact Petrochemicals Marketing. Borg-Warner Chemicals, Borg-Warner Corporation. International Center. Parkersburg. WV 26101. 

304/424-5562

## BORG WARNER

[additional notes]

• I like the way in which this ad is titled because it is already foreshadowing that the manipulation of a chemical will have to occur in order to heighten its uses 

• the common theme of the Chemical Week journal that I have noticed is the reinvention of conventional chemicals or the creation of an entirely new one

• the reinvention of these chemicals tends to ease the struggles of food companies 

• the ad explains that they are willing to do anything to ensure that their product continues to run: partaking in the fast-paced environment of industrial workers

• makes comparisons based on the amusement park marketing: a salesman trying to upcharge for those who go on rides or when the ride is in high demand trying to upcharge the consumer 

• there is a fariness in their pricing and they are willing to make agreements based on the deal with the consumer 

• not an open public market 

• this company emphasizes how they are not trying to trick the consumer or give them a joy ride to come down to the realization that they have to pay massive sums of money 

• it is equal 

• their production is massive, therefore, there is a lot at stake in considering consumers/profits

• communication sets them apart from other companie as they give the reality of costs and their business

• this is extremely different than any other ad I have seen before in which the company is truly transparent and also in a minimal way makes fun of other companies who give these ‘joyride’ examples of their product 

• the image is very fitting of the enojyable experience however, it is temporary once they are done with the ride and that temporariness is what this company tries to avoid 

• there is no bargaining which I would assume is typical in the chemistry industry 

• this is also the first time I have seen an ad that emphasizes pricing to fit the consumer and not theother way around 

What is a styrene monomer?

• industrial chemical made from gas or petroleum 

• makes synthetic and rubber products 

• producers polymers/copolymers 

• helps in making polystyrene which is used in packaging for foods and beverages (much like the polethylene film used for Boil-in-Bags)

• manufacturing the plastics that the products are in 

• eliciting the ‘packaged/processed’ food craze by enabling customers to buy their styrene for these uses

Themes: fairness, equality, affordability, temporality, honesty, 

[Karlene Rodriguez]