Notes

[alt text]

Frozen pizza boxes named Pizzarinos on the left hand side from the company APPIAN WAY. 

[transcription]

#Producing APPIAN WAY PIZZARINOS IS OUR PRIDE

##Each is inidivudally Wrapped… an APPIAN WAY Exclusive 

The oldest name in frozen pizza. Appian Way is made with an abundance of TLC. (Tender Loving Care). 

The best ingredients-and nothing but the best-are used. 

DID YOU KNOW that the Appian Way is the most famous of all military roads in Italy? It is considered by many to be the oldest in the world. 

Constructed in 312 B.C. by Appius Claudius,

the Appian Way runs from the Gate of St. Sebastian south past the Alban Hills for 366

miles to Brindisi. 

Much of Rome’s life still passes along this

beautiful ad romantic highway. 

The Appian Way is in use today because of 

careful workmansjip and the proper selection

of materials. Appian Way frozen pizza has these same distinctions. 

Your local broker will be happy to tell you 

how you can start increasing your frozen 

pizza sales and profits-today!#

[additional notes]

  • One particular thing I noticed within this ad is the comparison to the romanticized life in Italy, which is most likely a connection to where the Pizza is from 

  • Another key thing to note here is that the ad prides itself in its ‘craftmanship’ demonstrating that there are multiple inputs and most likely additices that must be used to make this frozen pizza capable of withstanding a long shelf life 

  • A common theme I noticed in a lot of  the quick forzen food ads is the idea of ‘selling’ and what are the best selling points to ensure that one’s food creation is taken off the freezer shelf as quickly as possible and that is what is being done here-using the themes of craftmanship and hardwork to show duarbility and excitement for the product 

  • the words proper selections of materials are important to consider-meaning this is not a food that falls under the spectrum of naturalness, something is being put into this pizza that makes it as tasty as it looks in the image 

  • The image itself holds many types of Pizzarinos, showing diversity in flavors/choices/ and types of pizzas for the consumers, which can also be an addition to selling one’s frozen food 

  • Broker: a person who connects buyers and sellers in order to gain higher commisions

  • Themes: arrange negotiations of foods, distinction amongst others, exclusivity in its production

(Karlene Rodriguez)

Title
Notes

Part of Producing APPIAN WAY PIZZARINOS IS OUR PRIDE