Notes

[alt text]

A woman’s hand with a ring on her forefinger and pink nails, is holding onto six cans of BORDO unsweetened ORANGE JUICE.

[transcription]

#Not multi-packing yet?

##You don’t have the Hi-Cone story!

it’s this: you don’t need a separate heat program to apply Hi-Cone plastic carriers. 

Hi-Cone carriers are completely moisture-proof.

They’re far easier to dispose of than cardboard, too. 

Another thing: you can use the same Hi-Cone carriers for 8, 12, and 16 oz. containers-which reduces your inventory and change-over time substantially. 

What’s more, Hi-Cone carriers will fit #202, #2075, #211 and #300 diameter cans. 

And Hi-Cone carriers don’t cover up your lithographed label, either… like cardboard does. They require less storage space than cardboard, too. 

And for the clincher: when you remove or replace a container from a Hi-Cone carrier, the remaining containers are still a package. No container fall-out! 

Call Horace McReynolds Jr.-312-296-7135-for the full Hi-Cone story. 

### You multi-ply sales when you multi-pack with Hi-Cone. 

####Hi-Cone Packaging 

[additional notes]

• another ad that emphasizes the urgency to jump on the bandwagon of artificial packaging 

• a form of packaging that sells even more products: every single new technology I have seen is built on a system in which the only area of concern is to sell more

• the variability in carrying multiple sizes is evidence for my claims of ‘numbers’ over selling high quality food 

• more bad quality drinks can be sold, which most likely have more sugar in them as well not just unsweetened orange juice but: sodas, juices, energy drinks 

• the standardization of these plastic rings gives a greater nudge for companies to sell more unhealthy drinks and it bigger quantities 

• ultra-processed foods/drinks rely on numbers and easy distribution and this company succeeds at such 

• drinks are not just tied to their ingredients but to what holds it together, in what way adding more packaging means more indulging

Themes: 

consumption, mass distribution, variability, accessbility, indulgence, massive quantity, effortless, strategizing marketing

[Karlene Rodriguez]