Notes
[alt text]
A woman’s hand with a ring on her forefinger and pink nails, is holding onto six cans of BORDO unsweetened ORANGE JUICE.
[transcription]
#Not multi-packing yet?
##You don’t have the Hi-Cone story!
it’s this: you don’t need a separate heat program to apply Hi-Cone plastic carriers.
Hi-Cone carriers are completely moisture-proof.
They’re far easier to dispose of than cardboard, too.
Another thing: you can use the same Hi-Cone carriers for 8, 12, and 16 oz. containers-which reduces your inventory and change-over time substantially.
What’s more, Hi-Cone carriers will fit #202, #2075, #211 and #300 diameter cans.
And Hi-Cone carriers don’t cover up your lithographed label, either… like cardboard does. They require less storage space than cardboard, too.
And for the clincher: when you remove or replace a container from a Hi-Cone carrier, the remaining containers are still a package. No container fall-out!
Call Horace McReynolds Jr.-312-296-7135-for the full Hi-Cone story.
### You multi-ply sales when you multi-pack with Hi-Cone.
####Hi-Cone Packaging
[additional notes]
another ad that emphasizes the urgency to jump on the bandwagon of artificial packaging
a form of packaging that sells even more products: every single new technology I have seen is built on a system in which the only area of concern is to sell more
the variability in carrying multiple sizes is evidence for my claims of ‘numbers’ over selling high quality food
more bad quality drinks can be sold, which most likely have more sugar in them as well not just unsweetened orange juice but: sodas, juices, energy drinks
the standardization of these plastic rings gives a greater nudge for companies to sell more unhealthy drinks and it bigger quantities
ultra-processed foods/drinks rely on numbers and easy distribution and this company succeeds at such
drinks are not just tied to their ingredients but to what holds it together, in what way adding more packaging means more indulging
Themes:
consumption, mass distribution, variability, accessbility, indulgence, massive quantity, effortless, strategizing marketing
[Karlene Rodriguez]
- Title
- Notes
Part of Not multi-packing yet?