Notes

[alt text]

Foods in ‘Vello-Pak"‘ packaging as well as Marafelx Pouches that are clear. Foods include strawberries, shrimp, kale, corn, roast, potatoes, carrots, peas, and soup. 

[transcription]

#No matter what frozen food you want to package, we’ve got the system. 

Its’ the Maraflex Pouch and Vello-Pak Carton Packagging System. 

It’s a great way to make sure that your frozen foods stay fresh, and that all your customers get the convenience they want. And that goes for both home and insitutional use. (Schools. Hospitals. Restaurants. Drive-ins.) The Maraflex pouch is strong, provides positive seals, and preserves your product’s quality. The vacuum used in the Maraflex pouch reduces insulation and results in quicker defrosting. Mass feeders have found that the inexpensive Maraflex pouch heats quickly with quality safeguard, even with inexperienced help. The pouch is contained in the Vello-Pak carton. Its board-value is the least expensive. The diagonal grain direction of this top loading carton offers more strength and rigidity. And its easy-to-open design offers real customer convenience.

It’s a system you can’t beat. 

Find out more about it by writing or calling Frozen Food Packaging, American Can Company, 100 Park Avenue, New York, New York 10017. 

[additional notes]

• Themes: stability, versatility, preservation, customer convenience, home/institutional environments, quality, cost, time, strength, accesbility 

• The words in bold set the scene for this ad in demonstrating the versatility of the packaging that they are trying to sell with images of common foods that are eaten but also must be refrigerated which includes fruits and vegetables 

• There are two images one is of the clear Maraflex Puch and the other is the Vello-Pak which seem highly convenient as the clear pouch seals the foods tightly and the other pouch is able to hold many foods in one small bag 

• I thought it was quite interesting how the ad discusses the common places consumers go, therefore, convenience is a necessity in day to day life and the accesiblity of this pouch allows for a solution to such: schools, hospitals, restuarants, drive-ins 

• uses the common places definitely go to to grab the attention of the buyer 

• The preservation of freshness continues in this ad as the ‘positive’ seals and ‘quality’ reamin intact if one uses these products 

• Not only is this product being sold on the basis of freshness but how cheap it is as well, to ensure one can particpate in the ‘mass’ market but for a lower cost 

• I think what is especially interesting that I haven’t seen argued before is that even someone who is ‘inexperienced’ does not need help because of how easy this packaging is 

• this ad provides reassurance and confidence for the buyer that their consumers won’t struggle with what they are putting their frozen foods in 

• appeals to a logical form of selling points 

(Karlene Rodriguez)