Notes

[alt text]

Bavarian Pudding in flavors Chocolate and Almond Crunch, 4 of the puddings are Almond Crunch and the other 4 are Chocolate for a total of 8 in a freezer box. Below the words Mass Movement there is another freezer box with only 2 puddings left in both flavors.

[transcription]

#Mass 

movement. 

Get set. These new Bavarian Puddings are going to sell. Frankly, we predict that they’ll be moving in and out of your freezer just as fast as you can keep it filled. They’re the first high quality convenience puddings in individual servings on the market. A big, growing market. A high-profit market. Make the most of it. Allocate plenty of freezer space to Rich’s new Bavarian Puddings. Join the movement today. 

##Rich’s 

[additional notes]

  • Themes: convenience, quality, freezer space, higher profits, time-saving, preservation of quality, comfort food, reliability, variety, time 

  • The words ‘mass movement’ imply the changes I have noticed in this journal, which is not only the addition of particular substances in foods, but the most logical display/flavors that will win in the SPACE RACE

  • Space Race: race to prove that one’s products deserve more space in the marketplace 

  • the ads wording alludes to this idea by emphasizing that the product will sell, therefore, it won’t take up much space and it is of the utmost ‘convenience’ meaning it is quick and easy to eat 

  • A big, growing market: demonstrates that the market of food is growing into the frozen food category, therefore these buyers must partipate 

  • sense of urgency in the quality of ‘mass’ production

  • food takes an alternative route in the realm of ‘spatial wareness’ 

  • not only what one is putting into the food, but into the space where food lies 

  • the company Rich’s is fighting for its pudding to take up the space of consumers, by emphasizing its easy in and out spacing 

  • The image emphasizes the idea of being used quickly as a food by showing 8 puddings in the first image at the top, then at the bottom there are only two left, demonstrating that the consumers will enjoy this pudding so much, it won’t necessarily be in the freezer for a long duration of time  

(Karlene Rodriguez)

Title
Notes

Part of Mass Movement