Notes
[alt text]
A knife propelled on a wheel
[transcription]
#Lamb-Weston and the knife that goes bang.
We’ve found a better way to cut frozen french fries. We call it the Lamb-Weston Water Gun Knife. It lets us cut french fries that no other processor can duplicate. It turns potatoes lengthwise and shoots them through blades. So it slices the centers into longer, more uniform fries.
Order triangular cuts with three sides instead of four. Exttra thin shoestrings- a tasty 3/16” thin.
Hearty 3/8” by 3/4” rectangular shaped fries. And the only center cut 1/4” shoe-string there is. (center cut shoestrings can yield 120 or more servings per 27 pound case.)
So that gets us right to the heart of the matter.
Extra profit for your customers.
Because french fries sliced the way Lamb-Weston slices them…are longer, look better, cook better, and taste better.
Better find out a little more about that knife that goes bang.
Lamb-Weston, Inc., 2017 Lloyd Center, Portland, Oregon 97212
##Lamb-Weston: The big potato guys.
[additional notes]
Themes: uniformity, appearance, absurdity, straightfowardness, the American snack, time efficiency, variety, processing duplication
outlandish concepts of making food faster, even in therir appearance'
the rise of tools to do the job of bakers, cooks, housewives
the processor allows for the uniformity of the American snack: the french fry
potatoes becoming a common fast food
variety in the mutliplicity of shapes that the potato can be formed in
the straightfowardness of the knife is used as a metaphor to demonstrate the straightfowardness of the slicing of fries for the consumer
this tool demonstrates the rise of making frozen foods more feasible in appearance and variety
What does a water gun knife do for potatoes?
high velocitt water shoots potatoes through the blades of the knife and it slices them into the standard french fry faster
water rinses excess starch preventing fries from being sticky and makes them crispt
Website for Lamb-Weston corporation:
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