Notes

[alt text]

A man in a nutcracker suit that is red with gold lining and a black end of his cap, he is wearing black glasses and red mits, he has a red mustache and red eyebrows. The man is holding a cart  with wheels that states "'THE LOCK BANDWAGON.” The wagon is filled with a variety of differen frozen food packages which include: Stokely’s stew vegetables, Kroger french fried potatoes, Stokely’s golden sweet corn, golden corn, leaf spinach, Hills o Home lima beans, cod fillets, ICELANDIC fish, ITALIAN green beans, Southmost sliced yams, sweet potatoes, CEDER GREEN brocoli cuts, SNOW-KIST tasty taters, WINTER GARDEN blackeye peas, Kroger asparagus spears, CHEF’S CHOICE crinkle cut potatoes, HONOR BRAND brocoli spears, SNOW-KIST whole green beans, Star-Kist tuna pie, Meadowbrook cut green beans, Bel-Air green peas, chopped spanich, Avondale French Fried Potatoes, FLAV-R-PAC GREEN PEAS, Town Pride peas and carrots, Libby’s STEW VEGETABLES, Genesee Valley BRUSSELS SPROUTS, Snow Flake Instant Mashed Potatoes

[transcription]

#Join the other leaders riding Pollock’s Bandwagon to bigger sales- with packages that sell themselves. 

Let your Pollock Man give you a hand. He’ll fix you up with a packaging design that turns products into show-offs-helps sell more customers. And your waxed overwraps or poly bags will be printed perfectly- with precise, clear colors that demand attention. Pollock packaging works for you in your plant, too! It’s really machinable-really economical in performance. 

Be a leader. Call your Pollock Man today and get your brand on the Pollock Bandwagon.

You’ll be in good company.

## POLLOCK DIVISION St.Regis 

###Packaging is no problem with Pollock

[additional notes]

• I was really interested in this ad because of the images play on ‘selling’ to the industry 

• the smll market man is a joke towards how the industry chooses what products they want to buy 

• I also really like the play on words of the ‘bandwagon’ as it demonstrates that some companies tend to purchase things in order to follow the ‘trends’ or what others are buying in to- which is something we still do in modern society with food 

• consumers tend to buy based on the trends exhibited in modern society therefore, society and the foods we consume are inextricably intertwined 

• this image reminds me of a candyman or like an ice cream truck where they lay out all their best flavors on the table for one to eat, but instead the man is laying out and showing off all the ways this brand has helped multile frozen food companies 

• the options are endless and it makes frozen food processing look like a commodity: food as a way of purchasing and for more economical reasons rather than for nutritional reasons 

• the wagon and the collage images are extremely funny and in a comical sense encourage the consumer beahvior of these industries 

• repetition of the word sales/selling 

• all money-based motives 

• products are commodities not essential foods

• the play on the word leader is quite interesting, it states that the company should ‘follow’ the leaders which implies an inferior decision but then towards the end of the ad it states you’ll be a ‘leader’ if you call, you cannot be both a leader and follower but its playing on the idea of inferiority and superiority in deciding to work with them

• ‘good company’ meaning that if you decide to choose the Pollock Man for assistance you will be alongside all these brands who have proven to be outstanding in their sales 

Themes: consumer attention, commodification of food, economical standards, trend-based, packaging, eye-grabbing products, visually appeasing 

[Karlene Rodriguez]