Notes

[alt text]

A cartoon of Mr. Peanut, wearing a black hat that states ‘MR. PEANUT’ and is shaped as a peanut with his legs crossed, wearing white gloces and white shoes and holding a cane, he is smiling with one hand on his hip and an eye glass. He is standing on top of the text of the ad.

[transcription]

#What’s Jamison got to do with Planters Peanuts?

You may well ask. For who stops to think how important precis temperature is to a peanut? But it is. 

And Mr. Peanut’s health and comfort are matters of great concern to Planters Peanuts, a Division of Standard Brands. 

This explains why Jamison is at Planters Peanuts. To help maitain the precise temperature Mr. Peanut likes best… that’s why Jamison Cooler Doors are standard equipment at Planter’s Suffolk, Virgina, warehouse. 

Frozen Food Processors will find Jamison cooler and freezer doors to meet every need- blast freezer doors; horizontal and vertical sliding doors; overhead; swinging; vestibule; manual and electric. Door to control operating costs by minimizing refirgeration loss. 

##COLD STORAGE DOORS BY 

JAMISON

JAMISON DOOR COMPANY-HAGERSTOWN, MD.

[additional notes]

• a very uncanny way of thinking about the complexity of peanuts 

• peanuts are a snack food: these ads have the power to influence consumers to want to eat snacks, may not necessarily be a conscious choice but rather an unconscious one 

• if the ad is using snacks to get the industry to buy their product, those buyers’ purchases indirectly influence what foods come down to the consumer and based on those foods the consumer is left with whatever the buyer has chosen (which are not always the healthiest)

• by exemplifying its assistance with a well-known product of Planters Peanuts it creates a sense of accountability for those who may want this form of refrigeration 

• temperatures are a new model of production that ads are trying to adhere to 

• inflicting itself upon a brand 

• a peanut snack is quick and simple: but it’s need for the right temperature is what Jamison Company is trying to offer 

• if their form of refrigeration works then it gives more incentive for companies to make these foods 

• the question poses an interrelatedness to the two that the reader of this ad may not want to ignore

• brand relevance is another way in which food processors get targeted 

Themes: refrigeration, snack consumerism, downstream selection, incentives 

[Karlene Rodriguez]