Notes

[alt text]

On the right hand side are black and white Chicken Pot Pie boxes that are stacked on top of each other: 9 in total. 

[transcription]

## AMERIO

Contact Plate

Freezers

(automatic and semi-automatic units)

##The advantages really stack up.

People will be buying new freezing equipment this year, for many different reasons. Plants will expand, new products developed, new companies formed… and a lot of people will just get smart and switch to contact plate freezers. 

The advantages really do stack up!

Amerio contact plate freezers save money in many ways:

• they operate less expensively than any other system 

• they take up far less floor space

• they can cut freezing costs down to as low as 1/3 c per pound 

• they turn out more salable packages, uniformly smooth on all surfaces 

• and best of all, rapid contact plate freezing improves the quality of your product because it drastically reduces loss of moisture during freezing. 

So why not take advantage of our Amerio Contact Plate Freezers? They’re available in either automatic or semi-automatic units, in a wide variety of sizes that can be tailored to meet your production needs. Let us show you how they can work for you. 

##AMERIO 

Visit us at the National Frozen Food Packers & Distributors Convention, Booth 161-162, American Hotel, NYC, Nov.2-5, 1969.

[additional notes]

• the image enforces the idea that food can become a commodity: multiple packages stacked onto each other 

• the ‘better’ company is one who chooses to switch to the ‘freezing’ advantages 

• containment but also more manageable storing 

• downsizing the amount of space that the food would typically take up in a freezer

• packaging can all look the same: more appealing to use and better for relaying how the food brand looks 

• the food remains in tact and in its ‘usual’ form 

• commerical production rheotoric: ‘stacks and stacks’ of food 

• the idea of stocking up on what typically would take hours to prepare and cook 

• The food on the box “Chicken Pot Pie”: typical home-cooked meal made to be commodofied for industrial advantages 

What are contact plate freezers?

• products are contacted by the aluminum plate, after thawing the nutrients in the food will not be lost, contact between the product and cold plates 

Themes: commodification, stocks, easy preparation, mass production, self-interest, maintenance, preservation, 

[Karlene Rodriguez]