Notes

[transcription]

# When we say you can put honey into almost anything it's not just sweet talk.

          Try putting liquid honey on dry roasted peanuts. Or into yogurt coated raisins. Or chicken breading. Or cake mix. 

         Our new cake Sweet’n’Neat brand dry honey products can go into things liquid honey can’t. Plus almost all of the things it can.

         They’re based on pure, natural honey solids. So you get the flavor, color, and functional benefits of liquid honey. 

         Without the liquid mess. 

         Without the liquid waste. 

         Without the liquid storage problems. 

         But with the consumer labeling appeal of liquid honey.

         Like to sweet talk us out of a free sample? Just write for full details on Sweet’n’Neat dry honey products (there are Sweet’n’Neat dry molassas products, too).

# Minneapolis, Minneasota

# Food Ingredients Division - Henkel

[alt text]

Six close-up images of nearly perfect-looking foods sweetened with the advertised product, including oatmeal and ice cream, shown with smooth textures and appealing presentation. 

[additional notes]

How does the ad emphasize consumer values of visual appeal, consistency, and multi-utility to appeal to to audiences? 

How does the ad reflect Americanism/American values?

Similar format of other Henkel ads; repetition of the word “without”

- Sarah Giovennella