Notes

[transcription]

# WE’RE TOUGH CUSTOMIZERS

## Vice President, Techology & Quality Assurance; Vice President, Industrial Sales; Vice President, Industrial Marketing & Sales; Vice President of Marketing, Industrial Ingredients; Vice President, Industrial Oil, Marketing 

Got a problem? We can handle it. From concept to packaged product, we’ll stand shoulder-to-shoulder with you and face the challenge. We’ll formulate an ingredient, an oil, a shortening… change a size… design special packaging… just for you. And you know our reputation for quality ad service; it unbeatable. So don’t take chances. In today’s rough and tumble world of competition, put a proven team on your side: one with 132 years of combined experience. Talk to your Kraft rep today. And call the “The Customizers.”

## Memphis, Tennessee

[alt text]

A group of white, middle-aged men wearing lab coats and suits, standing in a row and smiling.  

[additional notes]

Focus on Kraft’s message of making food “custom” to the buyer. Emphasizes “you" again. 

Uses a confident tone, depicting “The Customizers” and the faces of Kraft like superheros. 

Same ad format/coloring as when depicting food. 

Is “customizers” the correct label for product type in file name?

- Sarah Giovennella