Notes

[transcription] 

# The ultimate Cheddar.

# From IFF. Naturally. 

And the ultimate Blue. Swiss. Parmesan. Or Roman. 

Whatever the variety, nobody gives you cheese flavors like IFF. Nobody.

And we mean real cheese. With aroma and flavor that wrap around the tongue and resonate through the senses.

What sets IFF cheese flavors apart? Propriety process technology. And the people who make it work for you.

People with the skill to isolate the components which give each cheese its integrity of flavor. People who know how to strike the perfect balance between the volatiles and non-volatiles. And how to retain the impact of Nature’s own true flavors. 

We understand Nature’s technology. We respect it. Totally. We’re International Flavors & Fragrances Inc., 521 West 57 Street New York, NY10019.

# IFF technology.

# In partnership with Nature 

[alt text]

Close-up image of a textured block of orange cheddar cheese.

[additional notes]

How does the simplicity of the ad still leave a persuasive impact on its audience?

How does the confident tone and short sentence structure in the ad impact its audience? 

How does the ad use Nature to increase its appeal?

- Sarah Giovennella