Notes

[transcription]

# Riviana

# Industrial Rice Products

## Rice… the basic foundation of the food pyramid

Since the days of the Pharaohs, rice has been a staple in the diet of over half the world’s population. The cultivation of the rice procedes recorded history, and the importance of rice in the diet has not diminshed.

The U.S.D.A.’s Food Guide Pyramid recommends 6-11 daily servings of grain foods, magnifying the importance of rice in the diet. 

Riviana’s complete product line offers health, nutrition and convenience. Available are white rices that rehydrate in as little as 60 to 150 seconds and brown and wild rices that are ready in 5 to 10 minutes. 

Ancient Egypt used a unique combination of ingredients for constructing pyramids. Let Riviana help you construct the daily pyramid diet into your product. 

### Building a better diet

# Riviana Rice 

## Houston, Texas

[alt text]

A cartoon food pyramid with an arrow labeled “Building A Better Diet” pointing to the to the grains and starches base. The Great Sphinx of Giza and the Egyptian pyramids are shown in the background.

[additional notes]

Irony of comparing the modern food pyramid to the Egyptian Pyramids (over 4,500 years old).

Ad shows the shift in the food systems from traditional practices to commercial, convenient products. 

- Sarah Giovennella