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# Pure crystalline fructose. The sugar for the long run.

Whether you run a food business or run a race, there’s something important for you in the latest news about fructose. 

The news is that fructose carriers greater potential for improved endurance than does glucose. Also in the news is a recent study that shows fructose to be helpful in producing feeling sof appetite satisfaction with less food intake, and as a result fructose may make dieting easier. 

The biggest news of all is that more health-conscious, active people are discovering the virtues of fructose. Between 1979 and 1983, awareness levels of fructose tripled, and between 1981 and 1983, the consumption of fructose more than doubled.

                 Quick burst vs. long energy payout.

Compared with glucose, taking fructose before exercising results in a much lower depletion rate of muscle glycogen (stored carbohydrates). This is because fructose does not cause a rapid rise in either blood sugar, and helps the energy stored in the msucles last longer. This carries the potential for greater endurance during periods of sustained exercise. 

The unique action of fructose in helping to sustain energy can give you marketing leverage when used in foods and beverages positioned for athletes and active people. They will appreciate a product which delivers the energy they need to sustain their activities, plus the clean, crisp taste that fructose brings to a food or beverage. 

What makes fructose ideal for sweetening foods and beverages marketed to the active person also makes it ideal for diet food and drinks. The steady, prolonged absorption of fructose into the bloodstream does not ignite an appetite-stimulating insulin reaction the way other sugars do. And, since fructose can be up to 70 percent sweeter than table sugar, you can formulate many reduced-calorie products without sacrificing tast. 

                 The news is out and fructose is in.

Health-conscious shoppers, fitness-minded shoppers, dieters, homemakers, all are hearing about and reading about fructose. The news about fructose is in health and sports magazines, food articles, and on the air. The news is building awareness and preference for fructose. Among those who use fructose, there is a distinct preference for it over table sugar and honey. 

Pure crystalline fructose is the number-one caloric sweetener and Roche is its number-pne source. With Roche, you will be assured of getting the technical support, product quality, and dependability that you need to win a competitive edge in the marketplace. 

## Nutley, New Jersey

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Illustration of two runners on a hill, one labeled “F” running easily ahead and smiling, and another labeled “G” struggling behind. A graph below shows glucose increasing blood pressure over time while fructose keeps it stable. Health magazines are pictured. 

[additional notes]

The ad emphasizes fructose as a healthy sweetener alternative to appeal to audiences.

 Fructose is framed as a “trend” that everyone is following in the health community. Establishing a clear superiorty over glucose. 

- Sarah Giovennella