Notes

[transcription]

# How the enriched get richer.

     It’s no secret that enriched products sell better. 

     But there is a secret to fortifying your bottom line, Bioblend custom enrichment mixture from Henkel.

It’s a better way for you to get vitamins, minerals, flavorings, colorings and other food ingredients produced to your exact specifications. Or to get custom blends built to your needs.

     It’s a better way for you to get vitamins, minerals, flavorings, colorings and other food ingredients produced to your exact specifications. Or to get custom blends build for your needs.

     Without costly capital equipment and production expenses.

     Without the cost of maintaining a high level of technical expertise. 

     And without worrying over meeting government food additive standards.

     Leaving you free to concentrate on your primary food formulas and leaving the rest to us. (Our 40-plus years of blending experience is your assurance of getting the job done right the first time, every time.)

     Want to enrich your product and enhance your profit? Get complete Bioblend custom mixture details today.

## Minneapolis, Minnesota

# Food Ingredients Division – Henkel      

[alt text]

Six close-up images of nearly perfect-looking foods enriched with the advertised product, including cereal, coffee, bread, mac and cheese, pretzels and other snacks, and a close up mouth eating a bar. 

[additional notes]

Henkels follows a consistent format of their other ads with six images in a grid with close-ups of food products and repetition of “without” in text. 

How does the ad’s inclusion of the lips and long nails painted red convey a sexual tone? How is this used as a strategy to appeal to consumer/manufacturers?

- Sarah Giovennella