Notes

[transcription] 

# GREAT FLAVORS START WITH GREAT CHEESE

## EXTRA SHARP Cracker Barrel NATURAL CHEDDAR CHEESE

Great cheeses like the ones you’ve bought from Kraft since 1903. Fine cheddars, carefully aged, like our CRACKER BARREL Cheese, Swiss and Bleu cheeses. Parmesans, Romanos, and more. Transformed by Kraft into more than 20 full, delicate natural cheese flavors – including new spray dried cheese for your no-bake cheesecake and icing mixes. Plus, Kraft now has a full line of non-cheese seasonings, like Jalapeno and Green Onion. But if none of our flavors in exactly right, ask Kraft about customizing for you. For the great flavors you need. For complete flavors brochure, write Kraft, Inc.

## Memphis, Tennessee

## ask Kraft

[alt text]

A table covered with various types of cheese, including hard, grated, and crumbled cheese, with a wrapped block of Cracker Barrel cheese in the background.

[additional notes] 

Talks about cheese in uncoventional forms (non-cheese seasonings, spray dried cream cheese), for all needs.

Emphasizes the consumers needs (“you”) 

What are “natural” cheese flavors? 

How does the use dim lighting, and other notable Kraft ad characteristics contribute to consumer recognition and have more of an effect on consumers?

- Sarah Giovennella