Notes

[Alt text] This two page advertisement includes one large image on the first page. The image is of various low-sodium foods including raw chicken and uncooked vegetables. The selection of foods reinforces the headline that Zyest enhances flavor in even low-sodium foods, which can be less flavorful due to their minimal salt content. The food images are in black and white, but the background is orange with a large logo of the company, Pure Culture Products.

Transcription:

Even low sodium foods are high in flavor when you add a little Zyest.

Enhance Natural Flavors of Foods and Reduce Bitterness of Potassium Chloride.

Zyest is the pure food flavor enhancer from Pure Culture Products, Inc. that brings out the wholesome, natural flavors of processed foods. It’s an economical ingredient that keeps your food costs down, without sacrificing quality. Made from the Purest Yeast. Zyest is produced from the only food yeast grown continuously inside pressurized fermentors. This means that the yeast grows as a pure culture, virtually eliminating all other microorganisms from the yeast culture. The result: Zyest Autolyzed Yeast products have the functional properties and uniform flavoring you can count on. They enhance the flavor of soups, poultry, meats, and a variety of convenience foods, as well as improve their “mouth feel” and texture. Free Sample. To find out what Zyest can do for your foods, just send the coupon to Pure Culture Products, Inc., and we’ll send you a free sample. We’ll even give you a few suggestions on how to use it too. In fact, we’ll work with you to help engineer the right flavor and functional advantages for your food products. 

Comments: This advertisement promotes Zyest, a flavor enhancer that is specialized to mask the bitter flavor of potassium chloride, a widely used low-sodium salt substitute. The advertisement uses scientific explanation to legitimize the product and get the reader’s trust, by describing how the yeast is grown and fermented. They also employ a table, showing the different variations of the product and their respective characteristics, reinforcing the ad’s technical appeal. The ad places value on the taste, “mouth feel”, and purity of foods, along with food manufacturer profit.

Leila Dubon