Notes

[Alt text] An assortment of fresh fruit including pears, lemons, oranges, limes, strawberries, grapes, apples, and kiwis, all covered with sparkling water droplets. In front of the fruit is a positive linear graph, with animated hands gripping dollar bills overlapping the line. 

Transcription:

ACIDULANTS

People who are tight fisted with the big bucks are saving 15-20% without Malic Acid and 25-30% with our cold water soluble Fumaric Acid QD. Why not join them? Write for a sample and experience for yourself the improvements in product quality and flavor enhancement.

Malic Acid provides longer taste retention and out-performs Citric Acid. On a pound-for-pound comparison, less Malic Acid is required to impart the equivalent tartness offered by Citric Acid.

Our cold-water soluble Fumaric Acid QD is ever more effective than Citric Acid and will not change the flavor of your end product. In dry beverage formulas its free-flowing, non-hygroscopic properties offer production benefits, such as eliminating the need of anti-caking agents. Packaging costs can be greatly reduced, as you can replace the expensive poly-foil packaging materials with the less costly poly-paper-poly packaging materials.

Alberta Gas Chemicals Inc. Seven Century Drive Parsippany, NJ 07054, (201) 267-1400 Telex: 136-318

Comments: The advertisement makes a direct comparison between malic acid and citric acid, claiming malic acid to be more profitable. The ad conveys the desirability of food being fresh, demonstrated by the water-covered fruit and the product's ability to have long flavor retention, providing the illusion of freshness, while maintaining a long shelf life. 

Leila Dubon