Notes

[alt text]

This advertisment is split into a four square grid the first two squares at the top of the page has an image of cow and the text under it mentions that the company doesn’t “produce it.” The second square had a picuture of cheese and the text under it mentions that the company doesn’t “package it.” The bottom two squares introduce the product and a preservative and include and image of a man tasting a piece of cheese. The text next to this man claims the preservative has good taste.

[transcription]

We don’t produce it

Not the milk (don’t even have a cow).

Nor do we make the cheeses, baked goods, prepared salads or any other food product sold today.

We don’t package it 

Don’t make the boxes, jars or bottles, yet we still protect the food product and wrap up the sale.

Sorbiace*

sorbic Acid 

TM

Manufactured by HOECHST Chemical Corp.,West Warwick R.I

We do preserve it

Effectively, safely and economically from undesirable mold and yeast growth. How? With Sorbiace, the high quality sorbic acid, and Sorbiace 150, the water soluble potassium sorbate (for high moisture foods).

…and in the best of taste

Send the coupon and see

Get all of the facts. Free test samples are yours to evaluate. See what Sorbiace and Sorbiace 150 can do for you. Quality is out watchword.

HOSTACHEM Corporation 

270 Sheffield Street, Moutainside, N.J.

ATLANTA - CHICAGO - DALLAS - NEW YORK - NORTH HOLLYWOOD

[additional notes]

One thing that stood out to me about this advertisment was the format. It split the page into four sections and the top two square sections started out as a riddle telling the reader what their product didn’t do. I hadn’t seen an avertisment that started with this kind of “pitch” before. I think it also demonstrates that the idea that food needs to be preserved is becoming more and more common.