Notes

[alt text]

This advertisment has a white background and the on the top of the page we get a top down view of presummably a womans hand. This hand is squeezing a bottle of tootHpaste. A thick string of light blue toothpaste in the shape of a dollar sign is coming out of the bottle. This toothpaste is sitting on the page over some large black writing advertising the potential of businiesses to get more profits if they use Vanderbilt’s product.

[transcription]

Squeeze out more profits.
VEEGUM D / RHODIGEL 23
Here’s a new dentifrice binder system that helps reduce development time and increase profits due to its formulating versatility.
A broader slection of ingredients is possible with just a simple adjustment of the VEEGUM D / RHODIGEL 23 ratio. As a result, product consistency, foaming, flavor release, rinsability and mouth-feel can be easily optimized.
Developed specifically for dentfrices, this system can be used in gels or pastes and ins resistant to bacterial and enzyme degradation.
Both ingredients hydrate rapidly and are fluoride-compatible. VEEGUM D is a highly refined magnesium aluminum silicate. RHODIGEL 23 is a high purity food grade xanthan gum
Limited hydration water is not problem for VEEGUM D. RHODIGEL 23 can be added at any point in the manufacturing process. Together they interact to give pseudoplastic non-thixotropic properties. Your dentifrice will squeeze or pump out easily without being stringy.
For further information, contact the Specialties Dept. R.T. Vanderbilt Company, Inc., 30 Winfield St. Norwalk, CT 06850 (203) 853-1400
R.T Vanderbilt Company, Inc.

[additional notes]

One thing that stood out to me in this advertisment was the honesty about what the chemical addative actually does. It “reduces development time and increases profit due to its formulating versatility” This idea of creating a product that can be used in lots of different applications is a common theme througout many of these trade jounals.