Notes

[alt text]

The advertisment has a redish brown background and the right side of the page is taken up by a picture of a naked women. She is sitting sidways with one leg bent in front of her covering her chest. She is looking down at her one of her bare feet. The left side of the page has white text disscussing the product (MONAQUAT P-TS) and its use in skin care prodcuts. 

[transcription]

MONAQUAT P-TS

The ideal component for skin care systems 

Monaquat P-TS is especially designed to provide primary emulsification and skin smoothing characteristics in cosmetic skin care products and dermatological preparations. 

It is a synthetic cationic phospholipid complex which simulates the naturally occuring epidermal moisture barriers and preserves the normal pH of the skin. 

Monaquat P-TS, unlike most other cationics, shows no primary dermal irritation. In addition, P-TS is not a skin sensitizer and is non comedogenic. 

[additional notes]

One thing that stood out to me about this advertisment is that it represents the pattern of 1980s Drug and Cosmetics Industry advertisments having women as a central part of the trying to draw the manufacturer to the product. Another thing is that cationic is a word mentioned alot in this advertisment in reference to why the product is a good addition to “skin care systems”