Notes

[alt text]

The right side of this advertisment is taken up by an image of a woman sitting sideways looking towards the camera with redish hair and a white and blue striped sweathirt. The left side of this advertisment is taken up by a bock of white text reviewing the many benefits of the product Luviquat.

[transcription]
Luviquat Not just another polyquat—
Luviquats do great things for my hair–
-they make wet combing easy
-they cut static electricity
-they add fullness and body
-repair it when it’s damaged and make it even stronger

Luviquats make my skin feel great —

-they make lotions and creams spread easily

And, technically, they’re very appealing—

-they’re aqueous solutions of a methylvinylimidazolium chloride (QVI) and vinylpyrrolidone (VP) in 3 QVI:VP ratios: 95:5, 50:50, 30:70 with a cationic activity that increases with the proportion of QVI.
-they are all ideal for setting lotions, mousses, bleaches, dyes, skin preparations, and shaving foams. -FC370 and FC550 are compatible with anionic surfactants and work beautifully in shampoos, gels, and liquid foams.

-They are also film formers that impart body and lubricity to hair without unwelcome build-up. Luviquat Availible in 3 Grades:
FC370, FC550 and FC905 for controlled properties.
BASF Corporation

Chemical Divisions
100 Cherry Hill Road
Parsippany, NJ 07054 1-800-526-1072 Ext. 5278 Intermediates and Fine Chemicals

[additional notes]

One pattern I’ve been noticing and that stood out to me in this advertisment is how many of the 1980s Drug and Cosmetics Industry advertisments have women as a central part of the trying to draw the manufacturer to the product. The other pattern that I have been noticing that is present in this advertisment is the detailed description of the many different uses and applications for the product.