Notes

[alt text] 

This advertisment has a black background and at the top of the page there is large white text that introduced that company as BASF. In smaller white font some the companies products and their ingredients are introduced. Under this text the face of women with dark brown curly hair, dark eyes, and red lipstick is staring directly at the camera. 

[transcription]

BASF 

A major source.

For fine chemicals, for hair care, for skin care, for beautiful performance.

Just remeber these names–

Luvitol

Luviquat 

Luviset

Luviskol

Vitamins and Bisabolol

They include–

Synthetic Oils 

Polymeric Quats 

Film Formers 

Emulsifiers

Solubilizers 

Dispersants 

Thickeners

Lubricants 

Emollients 

Vitamins and Anti-inflammatory agents 

For Data or samples call or write 

BASF Corporation 

Chemicals Division 

100 Cherry Hill Road 

Parsippany, NJ 07054

1-800-526-1072 Ext. 5278

Intermediates and Fine Chemicals

BASF

[additional notes]

One thing that stood out to me about this advertisment is that the company (BASF Corporation) has many different trademarked products that don’t seem to differentiated within the advertisment. While it is mentioned what some the ingredients are, it is unclear which product they are in or if they are present in all the products. This advertisment also represents the pattern of 1980s Drug and Cosmetics Industry advertisments having women as a central part of the trying to draw the manufacturer to the product.