Notes

[alt text]

This advertisment has a red background and is advertising the brand Alcoloc at the top of the page in large white letters. Under the white writing there is picture of a naked women with dark blond hair washing her legs in a bubble bath and this edge of the bath tub is covered with different self care products including shapoo, bath oil, and toothpaste.

[transcription]

Alcolac quaility...it’s everywhere you look.
There’s a lot of goof chemistry between you and Alcolac.
Alcolac: The Specialists in Specialty Chemicals
At Alcolac, we produce a broad range of quality, specialty chemical products with a variety of diverse end-use applications for almost everything you see and use during the day.
We are one of the leading suppliers to the personal care industry, producing specialty chemicals used in numerous shampoos, hand lotions, bubble baths, cleansers, and more. We manufacture many important addatives for paints, coatings, and household products companies as well.
If we don’t have a specialty chemical available to fit your specific needs, we’ll custom make one for you with unfailing consistency and quality you can count on.
ALCOLAC INC., 3440 Fairfield Road, Baltimore, Maryland 21226 (301) 355-2600
Alcolac LTD.,490 Dufferin Street, Valleyfield, Quebec, Canada J6S 2B4, 514/373-6164

[additional notes]

Two major themes that stand out to me in this advertisment are 1. the use of a conventially attractive women to promote the product. The second theme that stands out to me is the promotion of the companies versatility. The image as well as the text makes it clear that the Alcolac company wants to be used for as many different products as possible.