Notes

Transcription: 

#We'll Help Get Your Products Off The Ground

##ARLASOLVE

##TWEEN 

##SPAN

##ARLACEL

##BRIJ

##ARLATONE

##ARLAMOL
##MYRJ

Don't let formulating problems get you bogged down. We can help you ascend to new heights with our broad line of nonionic surfactants and extra-value formulating aids.

ICI has been rising to the occasion with precisely quality-controlled

products, sound technical information and extensive formulating expertise for nearly 50 years. So we can assist you in soaring over your problems with help which includes: • Long and varied experience

in regulatory law • Physiological data prepared by our staff toxicologists • Functions galore… all spelled out in ICI formularies based on work in our laboratories • Extensive technical literature.

For further information, call us at (302) 575-3515, or write:

Surfactants and Emulsifiers Product Manager, ICI Americas Inc.

Specialty Chemicals Division, Wilmington  DE 19897. We'll go

all-out to help you, because at ICI, the sky's the limit.

Ask for these booklets: • Guide to the Physiological Suitability of ATLAS Surfactants (100-1) • ATLAS* Products for Cosmetics and Pharmaceuticals (100-2) • Emulsification of Basic Cosmetic ingredients 102-20) • Emollient, Moisturizing, All-Purpose, Baby Products (102-8) • Hair Products and Depilatories (102-21) • Bath Products (102-4) • Antiperspirants and Deodorants (102-14).

Alt Text: The page has a blue streaky background resembling the sky. The top half the image has 11 hot air balloons of varying sizes, patterns, and colors. 8 of the balloons contain names of trademaked ICI Americas Inc products, while one contains the logo, and the two smallest ones are blank. On the bottom half of the page there are three columns of text. Indenting the text are three small images, one depicting the top of a building with pillar and dome architecture, one depicting a rabbit, and the third depicting another logo with various food products arranged in a circle. 

Comments: 

The imagery of hot air balloons and the metaphors surrounding it stood out to me in this advertisement along with the broad range of products and purposes the products serve. I wonder what purpose the imagery of the bunny and tower serve? Dr. Landecker noted that The "tower" may be meant to be Washington, D.C,, standing for government regulation, and the bunny is animal testing - "physiological data"

Emily Salameh