Notes

# More than 20 years of safe antimicrobial performance

Perhaps the best indication that DOWICIL 200. preservative has a very

favorable toxicologic profile is its twenty year record of safe performance in a wide array of consumer products. Today, this broad-spectrum preservative is used in hundreds of separate and unique formulations including hair care products, lotions, creams, powders, baby products, shaving products, suntan products, and eye makeup. 

This acceptance combined with some of the most extensive toxicologic test data on record in the industry make a strong case for the review of

DOWICIL 200 in your next product. And it's easy to do. Ask about our ten-cycle challenge testing program. Or well provide free samples for your own review. Call 1-800-258-2436 for sampling or free testing information. For product literature circle the reader service number

below on the reader service card. Dow Chemical U.S.A.

An Operating Unit of The Dow Chemical Company: Midland, Michigan,

DOWICIL 200 PRESERVATIVE 

Alt text: Image depicts a woman from the mid-chest up who is completely paper white with bright red lipstick and blue eyeshadow. Her hand is reaching for her shoulder and she also has red nailpolish. Around her are various products such as a nondescript pump bottle, a makeup brush with power on it, and a nondescript tube squirting a green gel. 

Comments: I am interested on the focus on testing and product safety in the language of the advertisement. It is interesting that their main source of data is that up to this point it has already been used in many products without issue. A main value promoted is safety and transparency but it seems they have little to support this claim. I am also interested in the depiction of the lady in completely white. I am wondering if it is meant to show control over pigments or is reflective of cultural values surrounding whiteness. 

Emily Salameh