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# Whats behind H&R?
High creativity and technical skill.
Haarman & Reimer. A worldwide organization. A leader in fragrances.
Alt Text: photograph in background depicts skyscrapes angled as if the viewer was on the ground looking up at them. The title is in a circle at the top of the page. There is an image of a perfume bottle at the bottom of the page with an interactive flap as the lid. When opened in reveals text.
Comments: The interactive nature of the advertisement drew my eye to it. It is both engaging and made me wonder the costs to mass produce an advertisement such as this one. It gives the perfume a high class connotation with the interactive feature of the advertisement and how it is incorporated to look like a person is opening the fragrance itself.
Emily Salameh
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