Notes

Alt Text:  A print advertisement with the words “Tomato juice.” in large white letters on a black background.  Under the headline there’s a glass cup filled with transparent liquid, on a plain surface.  At the bottom, there’s the complimentary text and the name of the company.

Text Transcription: Tomato juice.

Tomato juice without tomatoes? There’s no limit to possible uses of specialty synthetic flavors in substitute natural foods.

Kohnstamm’s sophisticated second generation of flavors doesn’t stop at a convincing forgery of vine-ripened tomato. It includes mushroom, bell pepper, chives, cucumber and potato hordes of other fool-the-tongue tastes.

We can use some of them now and all of them at some time.

We not only supply the last word in flavors, we also help you make the most of them. Ask us for advice right from the inception of your new product. And you’ll wind up with a better product. That’s what happens when flavor and base are developed in tandem.

If you give our flavors a chance to hook up with your base, good things will come out of it. It’s only natural.

H. KOHNSTAMM & CO., INC.

161 Avenue of the Americas, New York,N.Y.10013·10013 - 11 E. Ilinois Street Chicago,III.60611· 2371 E. 51st Street, Los Angeles，Calif.90058

Observation: This advertisement is visually clean when you see it the first hand. There was barely any decorations, the main goal here is to highlight the text and glass cup. The headline “Tomato juice without tomatoes” is making a strong comparison to what normal food product should be. Making the audience be mindful with synthetic flavors. The langauge used and the tone was direct and confident. The advertisement emphasized that techniques can replace natural ingredients and that people back then trusted artificial flavors

By Tom Liu