Notes

Alt Texts: This is a magazine advertisement and with illustration. On the image there are two middle-aged men wearing white lab coat to observe glass tubes and bottles with colored liquid. One man was holding a transparent small glass bottle.

Text Transcription: Add These Experts To Your Staff
… without cost!

“Nothing sells like color” is a timeless proven adage in the art of merchandising. But for winning customer approval and repeat sales, flavor is the secret in the marketing of foods. Both are equally vital to successful continued expansion of volume and profit.

Food processors, competing for a larger share of the market, are alert to this fact and utilize every assistance and facility to achieve competitive advantage. This is the reason more and more progressive food companies are depending upon the help and counsel of Warner-Jenkinson scientists.

From Warner-Jenkinson laboratories they get not only the advice, but the exact flavors and colors of superior quality, to assure a pre-determined result; they also can have thoroughly reliable recommendations for improved and more economical production processes.

Ask for the assistance Warner-Jenkinson’s technical men can give your own staff. Help is always available to develop new products, improve established ones, suggest better processing methods. There is no charge or obligation. Just phone or write in absolute confidence.

WARNER-JENKINSON MANUFACTURING COMPANY
2526 Baldwin Street, Saint Louis, Missouri 63106
2515 Southwest Drive, Los Angeles, California 90043 / Leibnitz 34, 2° Piso, Mexico 5, D.F.

RED SEAL

Flavors
and Colors
for
Foods

Observation: The advertisement used a illustration rather than a photo. There are 2 men working in the lab trying to onserve the color of liquid in glass containers. At the front it can be seen the tube with colorful liquid, with the background of fruits such as strawberry and lab equipments. At the top of the page, there are texts and the headline. At the right, there are texts explaining the taste of food and its color. Overall, the advertisement linked an experimental scenario  with food related elements.

By Tom Liu