Notes

Alt Text: This is a printed advertisement fo Airco Industrial Gases which demonstrated a man wearing winter cloth, including a red hat scarf, and gloves, standing at the center of fruits and vegetables. Holding a giant ice block labeled “CO₂.” The backgroud is plain and white and the headline at the top “AIRCO’S MAN FROM C.O.L.D.” By the right side, there is accopanying text explaining the product and service offered.

Text Transcription: AIRCO’S MAN FROM C.O.L.D.

can balance your diet of CO₂

You can be starving your profits and not know it. A poor balance of CO₂ to product will do it every time.

Why not play it safe and call in our Man from C.O.L.D.? He’s a gourmet when it comes to gases. Especially CO₂. He’s trained to give you the proper diet you need for efficient food production and a growing, healthy business. So call your local Airco office today, or write our Man from C.O.L.D. direct, at Airco Industrial Gases, 150 East 42nd Street, New York, N.Y. 10017.

AIRCO
Industrial Gases

Observation: There is a personification applied to showcase technical specialties. Making the “Man from C.O.L.D.” as a specialist who controls carbon dioxide for food production. The winter clothing and the giant ice block aimed to have a symbol of cold, freshness and cotrol, that carbon dioxide is directly linked with efficiency and production. The fruits and vegetables at the background suggested that this ad is specifically targeting at agricultural and food production companies not regular people. The tone of the ad is reassuring with authority. That Airco is a professional that costumers can trust with high protential for business values.

By Tom Liu