Notes

Alt Text: This ad is for Stange Company spices, and the picture demonstrated serveral transparent glass jars and containers filled with different spices, powders, and liquids. All the containers are put on a table made by marbles. The background of the image is dark which made the containers and spices inside easily stood out. On the left side of the image, there’s a headline of “THERE’S A LITTLE BIT OF STANGE IN THE BEST OF EVERYTHING!”. Whereas on the right side, there is a block of texts accompanying to promote the company in terms of products and service and the address of the company.

Text Transcription: THERE’S A LITTLE BIT OF STANGE
IN THE BEST OF
EVERYTHING!

Stange searches the world for every exotic spice known. Makes them available to you in the form best suited to your processing: whole, coarse ground, micro ground, liquid, or in extracted oleoresins of natural spice on any soluble carrier you specify.

These spices are available individually or can be custom blended by our technologists to your precise flavor formula. Once developed, the blends can be supplied without variation as long as you need them. And they are yours to use exclusively.

So, whether you need help on a new product, or want to give a flavor lift to an old one, call on the success name in seasoning. A little bit of Stange makes a big difference in your sales charts.

STANGE CO.
Silent Partners in Famous Foods
342 N. Western Ave., Chicago 60612
Oakland, Calif. 94621
and Paterson, N. J. 07504

Also

Culinar/Stange
Dalton/Stange
Stange/Pesa
Stange K.K.
American Spice Mills
Atom/Stange

Sweden
England
Mexico
Japan
Manila, R.P.
France

Observation: The ad had a professional style and put an emphasize on accuracy. The glass containers looked like labtory experiemnts and suggesting that the process of species production is precise and scientifically controlled. The ad didn’y have any humans or cooking scene, thus the target audience of the ad is food manufacturers rather than home cooks. The language applied focused on costumization and professionalism that spieces is directly impacting whether or not a food product can be successful on market or not.

By Tom Liu