Notes

Alt Text: A boy wearing glasses is smiling while eating a bowl of spaghetti covered in thick red sauce. It’s a food industry advertisement with a red-textured background and big black letters proposing a type of food additive called Textaid.

Text Transcription: Textaid’s
texture
hits home again!

Fans of every age agree that Textaid® makes spaghetti sauce look and taste just right.
That’s what Textaid is all about: giving food those important extras of texture, body, and mouth-feel.
Textaid works particularly well where there’s need to restore natural food appearance lost through heat or complex processing.
Textaid not only gives spaghetti sauce a home-style pulpiness, but adds body to shrimp sauces, tomato soups, and barbecue sauces.

Add Textaid for a crushed-fruit look and feel in juices, nectars, jams, jellies, pastry fillings and ice cream toppings.
Textaid’s texture helps with all kinds of dishes.
For more information or formulation help, write:

National Starch and Chemical Corporation,
750 Third Avenue, New York, N.Y. 10017. Toronto and Montreal, Canada. Roquette-National Chimie, Lille, France. Laing-National Ltd., Manchester, England.

NATIONAL STARCH AND CHEMICAL CORPORATION

National
STARCHES

Observation: The ad had a red background and an image of a little boy happily eating spaghetti in which the company tried to connect its product with the joy of food. The texture of the red souce is thick and that it’s appealing and suitble for families to feed their children with this product.

By Tom Liu