Notes

Alt Text: An advertisement had a closed-up image that many colorful crayons standing upright inside a corrugated cardboard box. The crayons stand very tight and close to each other and it’s clear to see the texture of the box especially at the bottom.

Text Transcription: When it comes to corrugated,
they call us the exterior decorators.

that’s packaging!

Packaging
CORPORATION OF AMERICA
More than 50 mills and plants to serve you.
CONTAINER DIVISION • EVANSTON, ILLINOIS

A MAJOR DIVISION OF
TENNECO INC.

Observation: The advertisement focused on the top of the canyons settled in the cutpaper box and the layers of the box can be clearly see, highlighting the thickness and texture. The canyons are put in an ordered manner and gives the audience a clean,protective feeling.

By Tom Liu