Notes

Alt Text: An old man wearing a white lab coat standing agaist white background with smile on his face. Holding large amount of fruits and vegetables (groceries). Such as bananas, grapes, pineapples, leafy greens, and onions. It’s an image of advertisement for industrial pump. Comparing food with industry machines.

Text Transcription: Just look what our Cyclo-Flo pump can handle.

Ingersoll-Rand’s new Cyclo-Flo pump is designed for the “unpumpables.”
Use it to move hot or cold liquids containing large solids that no other pump would dare handle.
Cyclo-Flo is so gentle it can pump most types of delicate foodstuffs.

And what’s more, the Cyclo-Flo is so wide open it can even pump food product and packing house wastes. The pump is built in four sizes to handle capacities to 6000 gpm and heads to 300 ft. For more information, write Ingersoll-Rand, Cameron Pump Division, Dept. A-196. 26, 11 Broadway, N. Y., N. Y. 10004.

It also pumps wood chips, factory wastes, coke fines, crystal slurries, chemical slurries…you name it.

Ingersoll-Rand.

Picture Observation: This ad shows an old male wearing lab-coat as a food scientist, holding many farmed food products and visually it is very exaggerating to show product richness and diversity. The white background and professional clothing put food linking to industrial production rather than a home-cook context, highlighting that industrial machinary is necessary for fragile food items.

By Tom Liu