Notes

Alt Text: An advertisement from Kraft where there are blocks of cheese, cheese powder, waffles, popcorn, cheese sticks, and crackers. The design focused showing Chhese flavors and highlighting the process of snack manufactoring and artifically processing.

Image Text Transcription:Kraft has what it takes…
Cheezang cheese flavor with the real cheddar taste will add new zest and popularity to your specialty products.

Kraft cheese flavors give you an easy way to get that tempting, tangy cheese flavor into your snacks or packaged dinners. They’re made from famous Kraft natural cheeses, specially processed and powdered to make your production easier.

Leading in popularity is Cheezang spray-dried pasteurized process cheddar cheese. The unique Cheddar flavor of Dan-Dee® comes from blending cheeses of different flavor levels. Another, Che-zing spray-dried American Cheese food is a blend of American Cheese and dairy solids. The addition of sweet whey and buttermilk results in another tangy cheese powder. Sharp-ee.

For variety, try Roka Brand Cheese Flavor, a blend of Cheddar, Blue cheese and dairy solids…or Blutang dehydrated pasteurized process Blue cheese. For that tangy Italian touch, use Romantang or Parntang cheese flavors. Finally, Kraft offers you Ched-R-Lac spray dried American Cheese food, a blend of Cheddar cheese and dairy solids. See your Kraft man for more information, or use the coupon below.

Kraft Foods
Industrial Division, Dept. 907
500 Peshtigo Court
Chicago, Illinois 60690

Please send more information about the items I have checked:

☐ Kraften Spray-Dried Sweet Whey
☐ Kraft Cheese Flavors

NAME
TITLE
COMPANY
ADDRESS
CITY __________ STATE __________ ZIP _________

KRAFT
…for good food and good food ideas.

Observation:
This ad shows that food can be completely be the product of industry and not from whole ingredients. Cheese is not a whole food anymore, but it become a powder to create more snacks, food such as popcorn, crackers symboled the fact that the rise of mass production is comming up in the United States and Kraft is a representation of food engineering, not home cooking.

By Tom Liu