Notes

Alt Text: A commerical ad showing all kinds of fresh fruits around clear glass containers. 2 lemons are in a tall glass surrounded by oranges a pineapple, a peach, and a glass with black berries. The ad highlighted natrual fruits, while pomoting Givaudan Corporation the company.

Text Transcription:

“Flavors that nature enjoys”

Most imitation fruit flavors taste like it.
Only Givaudan’s tastes like fresh fruits at their peak of flavor.
Don’t take our word for it; try them and see.

GIVAUDAN CORPORATION
321 West 44th Street, New York, N.Y. 10036

Observations: This ad applied fresh fruits to promote artifical flavor technology. It didn’t show the product itself but was tring to make the costumers imagine the product, the ad was trying to highlight that their flavors are experimental and very accurate, that flavors can be controlled by scientific discoveries and modification. The ad reflected how in the 1960s, people and companies are relying on artificial flavors when producing food, “trying” to ruplicate the level of fresh of natural fruit, and that companies are trying to pretend that their products are authentic and fresh.

By Tom Liu