Notes

Alt Text: A commercial advertisement that has several prepared food options such as the spaghetti with tomato sauce, baked pasta, and soup, all topped with grated cheese. By the end of the image, there are large containers of the Kraft Grated cheese products, which this advertisement is trying to promote how useful for the Kraft cheese when cooking and food packaging.

Text Transcription :“Let customers see your good taste with Kraft Grated Cheeses.”

Kraft Grated Cheeses can help make your foods look as good as they taste. They’ll add both color and texture to many dishes. Flavor? Ahhh, that’s what will have your customers coming back for more and more. Kraft’s master cheesemakers start with the full flavors of natural whole cheeses, and that’s exactly the flavor that comes through in your dishes.

Kraft Grated American Cheese Foods is the ideal choice for potatoes au gratin, macaroni and cheese, frozen vegetables and similar dishes where you want a subtle flavor with a rich golden color. Italian dishes, like spaghetti, ravioli, and pizza, call for the sharper, piquant flavor of Kraft Grated Parmesan Cheese. For very sharp flavor, use Kraft Grated Romano.

Kraft Grated Cheeses are especially suited for packaging with dry mix dishes. They’re all available in colorful, new 100 pound drums. See your Kraft man or write Kraft Foods Industrial Division, Dept. 946, 500 Peshtigo Court, Chicago, Ill. 60690.

KRAFT
“…for good food and good food ideas.”

Observations:  This ad put the emphasize on how grated cheese can contribute to the production of prepared foods and to improve the visual and sensational outlook of the food. It wasn’t seen as an independent product. This ad and the grated Cheese showed how industrial food ingredients can reshape the buying pattern of costumers in the future. The large containers at the bottom represented that these products are designed for large groups, not families. The advertisment displayed how companies such as Kraft used standardized ingredients  to help food companies to have a consistent pattern of food taste and quality, even the outlook. That there’s a strong connection between artificially processed food can be related to daily eating.

By Tom Liu