Notes

Alt Text: A full-page magazine ad into four photographic panels. The images show close observations of food, including melted cheese being poured, pasta covered with sauce, and a meat patty topped with gravy. The text “Kraft has what it takes… to texturize and appetize” appears next to the images. The Kraft logo is shown at the bottom of the page.

Text Transcription: Kraft has what it takes…
to texturize and appetize

Ingredients to make foods better,
your production easier and more profitable

KRAFT

Tear out entire section for future reference

Observations: This ad is for the professionals working at the food industry rather than ordinary costumers. It had many close-up images of food, such as melted cheese, pasta with sauce, and a meat patty covered in gravy. The emphasize here is to highlight the appearance of the food product. The slogan “Kraft has what it takes… to texturize and appetize” is inexplicitely pointing that industrialized ingridients can make the food delicious and also visually appealing. The ad focused on productivity and stablizing the food but not home-cooked.

By Tom Liu