Notes

A woman with short, wavy blond hair smiles while holding a Redi-Serve can in her right hand.

To make big money you’ve got to think small.

From American Can: A way to expand profits fast in the single-most important market.

These days, you’ve got to be single-minded.

There’s a market of 19 million live-alone people out there, a jump of 78% since 1970. One and two-member families should total nearly 50 million by 1985. And affluence continues to grow.

As a result, you’ll find huge opportunities in retail and vending markets for single-serve packages.

With young unmarrieds and senior citizens. In natural foods and ethnic foods. In school lunch boxes. In dozens of convenience-oriented foods.

The number of working women is expected to increase dramatically in coming years. More opportunity.

You’ll find American Can’s Redi-Serve easy open lid for 7 1/2 ounce single service cans ideal for high-margin business. Through new products in existing markets, and promotion of existing products in new markets.

It’s the perfect package. Tamper-evident, too.

For information write: J.R. Rodgers, Meat Packaging, American Can Company, American Lane, Greenwich, CT 06836-3610. Or call (203) 552-3678.

It’s probably the single-most important decision you’ll make this year.

MEAT METAL PACKAGING

We package your new ideas in our new ideas.

Profit is promoted extensively in this ad. It is particularly interesting that the ad notes that more women will be entering the workforce, and thus, presents the perfect opportunity for this product (i.e. Redi-Serve). Not only does this give insight into society at the time, but may also explain why a woman (in working attire no less) is depicted in the ad happily holding the Redi-Serve can. The ad is likely trying to convey to other companies that it can make products appealing to working women and other groups, thereby increasing those companies’ profits.

Unlike the other American Can Company ad in this journal that I’ve seen, which focused only on services, this ad included a picture and described a specific product.

Christy Lam