Notes

Man with a mustache is happily enjoying his enchilada. The man is wearing traditional Mexican clothing. On the table is his enchilada dish, chips, guacamole, and salsa.

Taste, texture, aroma, stability…we bring you the whole enchilada.

From taco flavored chips and nacho flavored snacks to the development of TOM-EX tomato extender for Mexican sauces and gravies…National offers your company a total food product solution in the growing market for Mexican flavors and seasonings.

Our food specialists combine the technology of texture with those of flavors and seasonings to provide an unmatched expertise in prototype development. Whatever the blend of taste, texture, aroma and color you specify, National’s know-how and experience can give your next food project a natural sales advantage.

Call or write…National Starch and Chemical Corporation, Finderne Avenue, Bridgewater, NJ 08807. (201) 685-5000.

FLAVORS AND SEASONINGS

Taste, texture, aroma, color, and stability are promoted here in this ad. Expertise is clearly conveyed in this ad’s text, similar to other ads from the National Starch and Chemical Corporation. It seems that across the ads with a person in them, the company also subtly conveys expertise by verbally describing or visually depicting a man who is middle-aged or older.

This is the first National Starch and Chemical Corporation ad in 1983 I’ve seen that mentions a specific product. I wonder how the TOM-EX tomato extender works.

Christy Lam