Notes

A bowl of clear silicone microemulsion is held up above a marble sculpture in the shape of a woman.

OUR SILICONE MICROEMULSION. A CLEAR BREAKTHROUGH FOR THE BEAUTY INDUSTRY.

There are clear advantages to using a silicone microemulsion in cosmetic and toiletry formulations. But until we developed our proprietary SILSOFT Beauty Aid MG, there weren’t any clear silicone microemulsions. It’s the first silicone microemulsion whose particles are so small and so well dispersed that the liquid is actually water white.

Plus there are other clear advantages to using SILSOFT Beauty Aid MG. Not only does it allow for high formulating latitude, it’s also compatible with a wide range of cosmetic ingredients.

In hair care, SILSOFT Beauty Aid MG offers benefits like minimizing buildup and fly-away while giving excellent body and sheen and easy wet and dry combability.

Skin care products formulated with SILSOFT Beauty Aid MG are nongreasy and give a soft, silky feel to the skin.

So call toll free 800-243-8160 for the number of the Union Carbide Silicones Sales Office nearest you.

Or write Union Carbide Silicones, Dept. K1476, Danbury, CT 06817. We’ll make the advantages of SILSOFT Beauty Aid MG perfectly clear.

SILSOFT Beauty Aid MG - Patent Pending

Effectiveness is mainly promoted in this ad. This is evidenced by the various uses that SILSOFT Beauty Aid MG has. 

Unlike a previous Union Carbide ad in this journal, this ad only focuses on one product. What I find particularly interesting is the ad’s theme on clearness. This theme is reflected in the ad’s text, which uses words like clear, and the visual itself. Not only is SILSOFT Beauty Aid MG shown as clear as water, but it is also held up by a sculpture. Together, it looks like a work of art, which is likely intentional to reinforce how perfect (and therefore desirable) the product is.

Christy Lam