Notes

A chicken stew is shown next to an onion, red pepper, broccoli, and tomato. A meat and vegetable soup is also show as well, but is in a cup instead.

LOW SODIUM AUTOLYZED YEAST EXTRACTS

Now, with FIDCO’s new Low Sodium Autolyzed Yeast Extracts, you can enhance food’s natural flavor and add a rich, savory note without contributing significantly to sodium content.

Use these versatile ingredients to reduce or replace sodium in a total flavor system. Or to round out the flavors in an existing formulation. Made from primary baker’s yeast, these top quality Autolyzed Yeast Extracts are completely soluble, with a clean, pleasant taste.

FIDCO Low Sodium Autolyzed Yeast Extracts are available in two varieties:

- Dark, for red meat-type applications.

- Light, for chicken, pork, veal or cheese dishes.

Both bring out the best in savory soups, stews, sauces, cheese and meat entrees and ethnic specialties. Make your next reduced sodium product a top-of-the-line flavor experience with FIDCO Low Sodium Autolyzed Yeast Extracts.

Call or write for free samples and expert technical assistance.

Food Ingredients Development Company

White Plains, N. Y.

Effectiveness and health are promoted in this ad.

The low sodium autolyzed yeast extracts appear to be usable in many kinds of foods.

This ad focuses on reduced sodium content, which reminds me of the Morton Salt ads. Most interestingly, these low sodium autolyzed yeast extracts are claimed to be capable of replacing sodium. This emphasis on low sodium may be a reflection of the health awareness toward sodium at the time, considering both Morton Salt and FIDCO have reduced sodium products.

Christy Lam