Notes

Man with a white beard and yellow clothing is happily scooping broth out of a pot filled with seafood.

Landing real seafood flavors requires more than fisherman’s luck.

Casting about for a specific seafood flavor can be an elusive enterprise. And today’s consumers will be the first to tell you if you’ve missed the boat. That’s why you need a proven source of creative technology in the development of new food ideas.

At National, over 30 years of experience have made us the resource force in the development of new foods ideas. Expertise in all areas of flavor technology helps us create the subtle shading of taste, texture, color and aroma which assures a new product a hearty response in the marketplace.

To launch your next project, by land or by sea, call in our perfect balance of creative, marketing, manufacturing, technical and R & D skills. Just call or write National Starch and Chemical Corporation Finderne Avenue, Bridgewater, NJ 08807. (201) 685-5000.

FLAVORS AND SEASONINGS

Quality taste, texture, color, and aroma are promoted in this ad. Effectiveness and profitability are promoted as well.

The picture in this ad reminds me of a similar ad I saw by the National Starch and Chemical Corporation done in 1969 of a young boy happily eating his spaghetti covered with red sauce. In this ad, an older man is also happily enjoying his seafood pot. I think by portraying happy customers, the National Starch and Chemical Corporation is trying to portray to other companies that they have what it takes to help them build a consistent and happy customer base.

Christy Lam