Notes

A young boy in sailor clothing is smiling with a flag in his hand. In front of him are drinks, a pan of broth, cake, bread, fish, and pancakes topped with sausages.

Beatrice Powdered Shortenings and Creaming Agents

KEYS TO CREATIVITY

Everyone has a dream. An inspiration for a successful new product. So Beatrice offers imaginative ingredients to help make your ideas profitable realities.

Our creativity in powdered shortenings makes your convenience foods sparkle with consumer appeal and modern functionality. We have, or will develop, a system to meet the needs of your product ideas.

And that same inventiveness has produced an unrivaled line of creaming agents. Each is specially designed for a special application—from beverage creamers to heat-stable creamers for soups and sauces. 

Share your dreams with Beatrice. And we’ll share with you the keys to creativity in new product development. 

Beatrice Foods Co. Special Products, 156 W. Grand, Beloit, WI 53511. Phone (608) 365-5561. TELEX 26-0025.

SPECIAL PRODUCTS

BEATRICE FOODS CO

Profitability and effectiveness are promoted in this ad. Profitability is directly mentioned in the ad’s text, while effectiveness is implied through the various ways that powdered shortenings and creaming agents can be used.

Dreams are a common theme in this ad. Not only are they explicitedly mentioned, but words like “imaginative,” “inspiration,” "inventiveness,” and “creativity” reinforce this theme. The boy in a sailor outfit also supports this theme, as sailors are often associated with exploration and journeys.

Compared to previous Beatrice Foods Co ads, which only mentioned one product each, two products were mentioned in this ad.

Christy Lam