Notes

A young girl with two braided pigtails is piping a train made out of different sweets. Beside the train is a carousel and a turtle also made out of sweets.

Beatrice Powdered Emulsifiers

FREE YOUR IMAGINATION

Beatrice powdered emulsifiers provide you with innovative “building blocks” to make new ideas a reality.

Our selection is wide. Our emulsifier expertise is unsurpassed. And we’re ready to work closely with you to develop or match an emulsifier to meet your needs.

We’re also anxious to demonstrate the tremendous advantages of a powdered emulsifier system. It can simplify your formulation, production, and packaging in more ways than you may imagine!

So let the creativity flow! We’ll find a way to make that new concept work profitably for you.

Emulsification challenges should not limit your imagination. Beatrice emulsifiers will set it free!

Beatrice Foods Co. Special Products, 156 W. Grand, Beloit, WI 53511. Phone (608) 365-5561. TELEX 26-0025.

SPECIAL PRODUCTS

Efficiency is primarily promoted in this ad, as Beatrice Foods Co claims that its powdered emulsifiers can simplify “formulation, production and packaging.”

Imagination and creativity are mentioned in the ad, just like the other Beatrice Foods Co. ad with the boy sailor. What I find interesting across both ads is that the boy sailor has a blue background and this one has a pink background. The girl in this ad has a piping bag in her hand while the boy sailor had a flag in his hand. While subtle, these may reflect the gender stereotypes and attitudes of the time. Nonetheless, a child was portrayed in both ads, likely because children are often associated with curiosity and creativity.

Christy Lam