Notes

A woman with short blond hair and mole on her left cheek is adorned with a pearl necklace and a black bow in her hair. Wearing makeup and clothing with collars, she has a small smile.

DON’T GET CAUGHT WITH YOUR INNOVATIONS DOWN.

It can be embarrassing when you don’t keep up with all the innovations in this business. Not to mention unprofitable.

At Union Carbide we recognize the fact that we have to keep innovating too.

So we’re introducing CELLOSIZE Polymer PCG-10, our new high purity personal care grade of hydroxyethyl cellulose.

CELLOSIZE Polymer PCG-10 offers the distinct advantages of a maximum color rating in aqueous solutions of 30 Pt-Co and water insolubles of less than one percent. So you can now formulate aqueous products of considerably improved clarity. And because looks aren’t everything, it also offers superior thickening action.

For shaving formulations, you’ll appreciate the face-saving properties of our newly introduced UCARE Polymer SR, a unique conditioning agent that provides additional lubrication for sensitive skin.

Plus we offer a diversified line of proven performers like UCARE Polymers JR and LR and POLYOX Water-Soluble Resings. You’ll find they provide real opportunities for innovations in many of the products you’re formulating now.

For more information about our line of personal care intermediates, contact your local Union Carbide Representative. Or write us at Department K3445, Danbury, CT 06817-0001. You’ll see we can make it very easy for you to keep up appearances.

Union Carbide Personal Care Intermediates

CELLOSIZE, POLYOX and UCARE are registered trademarks of Union Carbide Corporation, U.S.A.

Effectiveness is promoted in this ad. 4 different personal care intermediate products are promoted, all with various uses.

Creativity is also promoted in this ad. This can be seen by the word “innovation,” as well as the mentioning of improvements that can be made in the products that companies are already formulating.

What I find ironic in the text is the conflicting phrases “because looks aren’t everything” and “we can make it easy for you to keep up appearances.” These contradictory statements are more ironic when factoring in the ad’s image, which is of a woman with make-up.

Christy Lam